WHEN YOU GROW,
At Pace Media we pride ourselves in being enthusiastic and efficient in the services we provide. We’ve created a culture of excitement between our clients and our team as we help them expand their business.
How National SEO And Local SEO Work:
Why You Should Team Up With Pace Media
Search Engine Optimization (SEO) is an online marketing tactic that helps websites rank higher than others in the search engine results. The fact that we are living in the digital age means that the majority of our activities and business is done on the internet. With that being said, any company looking to gain a foothold online, whether nationally or locally, must embrace SEO if they expect to be a competitor in their industry. If you own a business, and you are seeking to gain an advantage over your competitors, over a given target market, then SEO should be your prime marketing arsenal.
For those who are a little confused on how search engine optimization works, here is an easy example to follow: Let’s say you live in New York, and you are looking for a local web development company to design your website. What phrases or terms would you type into the Google search bar? Most likely, you would type something like “web design company in New York” just to see what results pop up. Google would then return results showing some web design firms in New York, from the first page to the second page, and onwards. You can then go through those results to find a company that you think is a good fit for your project. On the other hand, if you are not accurate enough with your search terms, and you typed a phrase like “web design company,” then you are going to get results that are not specific to your location, but instead, results that contain a national outlook. If your business is working with a proficient SEO expert, the website for your business will be one of the first results to show on Google, based on the search keywords you choose. Our company deals with both national SEO and local SEO, so we have a thorough understanding of which aspect, national or local, would benefit your company best, how SEO works, and best practice strategies of implementing SEO and making it work for your business.
Local SEO primarily refers to the efforts of increasing the visibility of a business online, but only to a particular geographical area. Local SEO is critical because people are usually specific when searching for products or services online. For example, a resident living in Miami, Florida who is looking to book a hotel will likely use search terms, such as “Miami Hotel,” rather than a broad term like “hotel” when typing on the Google’s search bar. If your business is optimized locally for search engines, then it will rank favorably when users search for your keywords along with the geographical area of your business.
SEO experts use many strategies to rank businesses favorably in local search results. Some of those tactics include listing your business on Google Maps, Yelp, and other sites, to create metadata and citations with geographical info, including your business contact information. Contact Pace Media if you are looking to trump your local competition online, and find out how you can gain an edge in the local search engine results pages (SERPS).
From the examples above, you can see that national SEO would refer to optimizing websites with the aim of ranking in national or global search engine results. If your company plans on targeting customers nationally, then you and your team should solely focus on SEO strategies at the national level. You can utilize SEO on your own, however it will consume a lot of time, and possibly mistakes, to learn the ins and outs of SEO and get it to the point where it is beneficial to your business. Many successful companies choose to employ an expert SEO company to run their digital campaigns. Hiring experts to do your SEO work is a far better option, in many opinions, as the SEO world is constantly updating and changing; it’s beneficial to have someone working for you that already has all of the needed experience and knowledge of SEO, and can therefore stay on top of changes better than someone with a very limited knowledge of SEO. The SEO industry has evolved to a point where only those with advanced knowledge and elite strategies can rank a site favorably in the search results.
Pace Media wants to be your SEO consultant, at both the local and national levels, based on your individual business’s needs. We are well versed in all facets of SEO at all levels and are here to answer any questions you may have in an honest and objective manner. Our clients can rest assured that they will receive high-quality SEO services. You can rely on us for local and national SEO because our track record for satisfying our clients is proven. We will utilize top SEO tactics to ensure that your business nails a position on the first page for both local and national SEO. Moreover, we have years of experience in optimizing clients websites to not only rank better in search results, but to also produce a healthy ROI. Schedule a meeting with us today to find out how we can help you scale your SEO goals.